Technique of Value Chain Analysis is developed by Prof. Michael Porter, Author of “FIVE FORCES”
PURPOSE
The objective of use of this technique is to master excellence in things that are really important and matter a lot.
This technique helps to identify and develop a strategy as to how one can create value for anything in the available time. Thus, the purpose of creating value to what is important or what matters more is achieved within the available time, with the help of ‘value chain analysis’.
Adaptation of this technique in mediation training involves three steps:-
STEP 1: ACTIVITY ANALYSIS
Identify activity –
Ex: “Promoting Mediation through awareness program”
- What you should speak
- When
- Time available
STEP 2: VALUE ANALYSIS
For each activity think what you can add to produce greatest value
- I will tell you this instead of this…
- I don’t do this.. I will not tell this case history…etc
- I will use this time for this..than for this..
STEP 3: EVALUATION AND PLANNING
- Evaluate whether it is worth bringing such change/s.
- Then, PLAN for SUCCESS!
This technique can also be used when the previous speaker takes time beyond the prescribed time mentioned in the curriculum/schedule. As the previous speaker goes on and on, the next speaker/ trainer gets a cue that he/she would not get “60 “minutes as reflected in the schedule/time table. Immediately the trainer can make use of 3 steps of Value chain analysis. Even otherwise, before giving every presentation, if the trainer checks on what needs to be done, following the technique of value chain analysis, every single line he/she speaks will have a value addition to the listeners. The trainees feel that there is value for the time that they have spent in attending the training. The professionalism of the trainer is demonstrated very clearly. The chaff part of the presentation gets eliminated and all that remains is nothing but the grain.
When is this done
- In the training room, if the available time is likely to be cut short.
- Days earlier to presentation.
‘ The trouble is, you think you have time.’
Jack Kornfield
American Author and Vipsana Teacher
Training of Trainers in Mediation 
Very helpful in time management and at the same time creating value for the Trainees.
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Time Management is big issue and Value Chain Analysis can really help to deliver relevant , most effectively.Thank you Ma’am
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Very good tips on adding value to presentations in the given time. It reflects on the ability and competency of Trainer and command over the subject. Thanks for sharing Ma’am.
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Important aspect to follow. And the worse trouble is thinking we have control over time. Take things for granted.
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Definitely something I know but hadn’t observed.
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Value Chain Analysis is a strategy so useful that if one masters this, it is bound to be the most important tool for a mediator in trainings. Time & again we are taught to utilize TIME effectively. . Thank you Susheela ji for this useful tip.
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Very useful Article madam. Time really matters. We learn very valuable lessons from your Article. Great
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